Reif Rum is an American-made rum featuring an offbeat blend tailored for all insatiable spirits. Crafted to provoke all tastes, from mavericks to spirit connoisseurs, Reif transcends its traditional category and introduces a contemporary approach to how we drink rum. Its balanced taste, both vibrant and sophisticated, is perfect for sipping on the rocks or being mixed into authentic cocktails for any occasion — whether enjoying a quiet night in, hosting a dinner with friends, or throwing a wild party.
In an industry that values heritage, Reif Rum emerges from three partners, new to distilling, who crafted an unconventional sweet and smoky liquor that defies rum-making rules. Our strategic concept captures their ambition to eschew heritage and forge a new history, uniting like-minded risk-takers tired of the same old, keen to discover new flavors, and eager to create new memories while having a drink.
Reif’s blend and philosophy are all about balance. We created a brand that mirrors this by merging contrasting elements and reinterpreting conventional visuals in the rum category. While the logo and primary typeface maintain a classy appearance, the entire visual system introduces a fresh take through colorfulness, geometric illustrations, and the use of AI to create atmospheric imagery.
